Google is likely the most ambitious company to date: They want to own every facet of the Internet experience. But this “strategy of everything” tactic may backfire; the costs are painfully high, according to one venture capitalist.
1. It’s An Advertising Game
Every decision Google makes is in some way related to advertising. The [...]
Posts tagged google strategic plan
Google Strategy
Google is likely the most ambitious company to date: They want to own every facet of the Internet experience. But this “strategy of everything” tactic may backfire; the costs are painfully high, according to one venture capitalist.
1. It’s An Advertising Game
Every decision Google makes is in some way related to advertising. The [...]
