On-page SEO encompasses all the techniques used in the overall design and development of a website to make the website transparent and easily indexed by Internet search engines, and is almost always focused on increasing a website’s rank in the natural search results for a specific set of search terms.
Off-page SEO encompasses the many techniques used for creating inbound links to a website page to increase the perceived popularity of the page with regard to search engine algorithms, with the goal of moving the search result position for the page up in the natural search results for a specific set of search terms.
On-Page SEO factors that I recommend
1. Title Tag
2. Meta Tag Description
3. H1 and H2, H3 tags
4. Bold and Italic Text
5. Image Name and Alt Text
6. Keyword Ratio inside your body
7. Friendly URLs
Of course you will need to first do your Keyword Research and then apply your keywords inside these 7 different On-Page SEO factors.
Now even that I have proved myself several times over that anyone can accomplish page number one in Google just by doing Off-Page SEO (Link Building), On-Page SEO is still really important not because the search engines but mainly because your visitors.
That’s why I have always said that you should never optimize the URLs just because the Search Engines.
Avoid common on-page SEO mistakes such as:
- Duplicate content
- URL variants of the same pages
- Off-site images and content on-site
- Duplicate title tags
It is just merely the creation of links and in general the more links you create the better for your site. However don’t forget about the quality of the link. A link coming from the White House Website will be more important than a link from your friend’s blog.
Now have in mind that these links are going to be created in websites that are outside your power.
For instance you could create links by just:
1) Visiting blogs and commenting in them.
2) Visiting forums and becoming active members.
3) Visiting Article Directories and submitting your articles.
4) Visiting Web Directories and inserting your website inside them.
There are going to be several other ways that you can create links but what you need to keep in mind for right now is the most links you have pointed to your site the better.
Also you need to know that links coming from Government Sites and Educational Sites are normally the most powerful according to several SEO professionals out there, but those kind of links are normally really difficult to get.
Avoid common off-page SEO mistakes:
- Duplicate keywords in link avderts
- Site-wide links causing link growth spikes
- Using on-page SEOs to do the work of specialist off-page SEO’s
- Placing random links without keywords near your link adverts
Do not use off-page SEO spamming tactics such as:
- Link farms (sites with 100+ outbound links per page)
- Using irrelevant keywords in your link-ads
- Garbage links
- Link churning
- Hidden inbound links
On-page vs. Off-page SEO Comparison
If it comes to actually comparing On-page vs. Off-page SEO, people would definitely choose the latter. The Internet has grown both in size as well as complexity.
Now it is very easy to manipulate the On-page optimizations carried out. Moreover, Off-page optimization gives the user total control of how the internet should portray his/her website.
But for basic uses, On-page SEO suffices. As On-page SEO employs html, it is advantageous in certain cases as html is the easiest for search spiders to read and analyze.
Off-page optimization is beneficial for relatively new websites, rather than old websites with a deep structure.
In the end, it all depends on how quickly hits are needed by the site owner.
Both sides in the battles of SEO techniques have their points to debate. It does not matter which way the battle of On-Page Vs Off page SEO goes, the conclusion is the same, search engine optimization is the way to go today. You can either hire a specialist in paid SEO techniques or try to optimize your website yourself free of cost. Armed with this knowledge, you can make your website an outright winner.
Hope it helps you!