New Innovation and Development in Internet Marketing

Internet marketing is an interesting topic especially for researchers in the marketing field. It is a new way of marketing a product/service globally to the targeted market around the world. This paper introduces a new approach concerning Internet marketing in electronic commerce; showing how advertisers need this innovation to be successful. This also relieves marketing managers for more value added tasks such as marketing plans for better development of the company. Internet Marketing (IM) is also known as digital marketing, web marketing, online marketing, or e-marketing.

The acceleration of innovation in online technologies and the ways we can discover, consume and engage with information can be a challenge to keep up with. But as digital marketers that are more than shiny object opportunists, seeing future trends is exactly what we need to do in order to anticipate our place in the digital universe.

It’s not just about where you can sell stuff to people right now, but next month, next year, 5, 10 or more out.  That’s why I think the concept of discover, consume and engage is so important, because it transcends ideas like “social network” or “search engine” and focuses more on consumers and technologies. Will we be using a search engine like Google in 5 years? Will we be using desktop computers in 5 years? What will future social networks look like? Answers to those questions are answers to the future of marketing and customer engagement.

Google, Facebook, Apple, Amazon and plenty of other large companies are innovating at amazing speed to gain control of our attention. Some are doing it through devices, some through content, others through infrastructure. A handful of companies have had a huge impact on what we do online and at the same time, new companies, start-ups and individuals are creating amazing solutions. What are you doing to see the bigger picture and what it means for your business?

Rather than jumping sequentially from one thing to the next, marketers should consider developing adaptive models that allow for rapid assimilation of new technologies and trends. As it stands, companies may adopt early with some risk, move with the crowd giving up first mover advantage or wait and see until it’s too painful not to change. The ramp up time to evaluate and adopt new technologies and trends is expensive. As an example, over $100 billion has already been invested in social business and that’s just a drop in the bucket compared to the next 5 years as companies implement enterprise collaboration platforms and social technologies.

In order to survive and thrive, I think more companies are going to evolve their ability to adapt more quickly, tune in to trends and data more efficiently and at the same time have the infrastructure and partnerships that will allow them to evolve and innovate at greater speed.

What is Online Innovation and Online Marketing to You?

Part of innovation is the dispatch of news via daily or up to the minute reports on the internet.  Things such as newspapers, newsletters that are read mostly in coffee shops, and other means of informing the public of all the horrors of the world, are almost extinct.  You can tune in any time of the day to the television to get news updates.  Just as any time of the day you can go online for those updates.  Online innovation brings every increment of the news onto your desktop with a click.  Why would you buy a newspaper, unless of course, you don’t own a computer.

As the population grows older, hmm, hmm,(tongue in cheek) less are interested in the technological aspect of online innovation.  It isn’t the convenience of reading the paper online, it’s the messing about getting online that most don’t understand.  However, the generations that have grown with the internet use nothing else.  As computers get smaller, down to credit card size already, and these little devices can do as much as those larger ones sitting on your desk, online innovation spreads further. Innovation and management software educate you on how this technological inspiration can help your business and improve your lifestyle, making life more user friendly for all generations.

This world of innovation won’t go away, it is growing by the millisecond.  The world of technical design, creativity and a melding of minds bring online innovation to all that is already there.  New ideas, quicker ways, better graphics, new sound, new everything on a daily basis.  New innovative ways to save money, new innovative ways to conceive employment and the vanguard is online innovation.  It seems so simple, messages flying from computer to computer through the air, but if one were to delve into all the little idiosyncrasies of how it really works -  how do these words get onto your computer, when you are thousands of miles away  – and within that millisecond time period.  But online innovation still won’t stop there.  Someone, somewhere will find something else to add, surely sometime ideas and innovations will expire.

Regards,

Umar