The first revolution hit when people who made stuff started to discover that information
was often as valuable as the stuff itself. Knowing where something was or how it performed or how it interacted with you can be worth more than the item itself.
Frito Lay dominates the snack business because of the information infrastructure they built on top of their delivery model. 7 Eleven in Japan dominated for a decade or more because they used information to change their inventory. Zara in Europe is an information business that happens to sell clothes.
You’ve probably already guessed what’s now: information about information. That’s what Facebook and Google and Bloomberg do for a living. They create a meta-layer, a world of information about the information itself.
And why is this so valuable? Because it compounds. A tiny head start in access to this information gives you a huge advantage in the stock market. Or in marketing. Or in fundraising.
Many people and organizations are contributing to this mass of data, but few are taking advantage of the opportunity to collate it and present it to people who desperately need it. Think about how much needs to be sorted, compared, updated and presented to people who want to choose or learn or trade on it.
The race to deliver this essential scalable asset isn’t over, it’s just beginning.
Some More Words!!!!
Knowledge is first derived of experience. That which we deduce or induce from experience is also called ‘knowledge.’ Information references knowledge, we get information from the odometer in our car. But it would be meaningless if we had no prior knowledge of the odometer’s function. There are endless such examples. Man had knowledge before information. When man created his first information technology, language, it was used to reference his knowledge.
Regards,
Umar
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This is where critical thinking strikes when people use to read and acquire the knowledge we use to think while reading the information beyond the lines. This gives us idealization that better information were varied from another information too. And that makes sense. Keep it up Umar.
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Regards,
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